Ideas that Innovate

empowering cooks everywhere

Useful Enterprises

We have over 40 years of experience in the wholesale and retail housewares industry. We’re smart, competitive, creative and reliable. Our focus is on spotting market trends, creating high-quality products, and strong retail relationships.

Our Products

We celebrate life through good food. Our line of designer kitchen appliances does the same. High quality, well designed and functional appliances come with designer detailing that adds style and a sense of fun to any kitchen. Ideas that Innovate from it's a wiz!

Our passion for cooking and the relentless pursuit of innovation informs our product development.

Concept to Completion

US Headquarters NYC : Award-winning creative staff overseeing product innovation and development.

Product Development : Designed with CAD software in studio combined trendy fashion sensibilities with practical solutions for it's a wiz products.

Technological Lab Integration : Asia based partners oversee all of the technological/product integration as well as development and QA for China manufacturing processes.

China Manufacturing : Manufacturing quality and effective pricing. Sales, General Administration, Finance, US Logistics. product promotions, placement, and commerce.

US Logistics : Coordinated shipping, distribution and order processing based in NJ. US distribution, receiving, customs and customer service based in Los Angles.

Team Experience

Technology : Our in-house labs dreaming up the future of the latest technologies and innovation.

Design + Engineering : Conceived by an award winning team of designers and engineers. The it's a wiz look is bold and versatile; made to compliment any style.

Manufacturing : The it's a wiz brand is built on an exclusive use of durable, functional and fine materials, with an efficient and cutting-edge factory set-up.

Sales + Marketing : Dedicated and knowledgeable team of industry veterans, to generate enticing product promotions, placement, and commerce.

Ready to learn more?

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